Marketing Perspectives from Ventura College Business Students

As a music and marketing professional, Kassandra Olguin combines her passion for music with her skills and knowledge in digital marketing. She received her BA in Music History, Theory, and Ethnomusicology, and a minor in Chicanx Studies from UC Davis, where she learned about diverse musical cultures and perspectives. Thriving during her time as an intern for Web N’ Retail, Kassandra stepped into the world of artist marketing management where she assisted with several digital marketing practices for musicians and artists. She completed a Digital Marketing Certificate from COOP apprenticeship, and is currently pursuing a Social Media Marketing Certificate at Ventura Community College. She has freelanced for firms such as IHOP to hone her talents and broaden her knowledge of the marketing profession.

You can often find Kassandra dabbling into her creative side with leisure painting, graphic design, singing, playing her ukulele, working on her small thrift business, and co-hosting a dog meet up club: The Frenchie Place 805.