About Sylvia Laabs

Sylvia decided 2021 was the year to go back to college to earn a certification in Social Media Marketing, expanding her marketing repertoire.


who is sylvia?

Sylvia Laabs has been fortunate to work with some of the biggest names you see every day – Visa, Disney, and NFL. She has strong experience in the health insurance industry having worked at Centene, Anthem, Aetna, and UnitedHealth. She has also worked in the print production and publishing industries. She has leveraged all facets of direct marketing communications in the customer lifecycle – Acquisition, Onboarding, Engagement and Retention. She can balance big picture strategy with day-to-day execution, while driving campaign success with data and measurable goals. Sylvia enjoys the challenge of taking a message and finding the right words and channel to communicate to her target audience.

Sylvia recently joined Accenture Interactive as a Marketing Manager to take on consulting opportunities with assigned clients.

Outside of work, Sylvia enjoys exploring the outdoors by off-roading in her Jeep with family and friends. If she’s not in her Jeep, she may be watching a baseball game, as she’s an avid Los Angeles Dodgers fan who has seen every major league team play a game in their home stadium. She lives with her husband, has two college age sons, two pit bull dogs and a feisty cat name Katniss.

Contributing Content

Past Experiences

Marketing Manager – United Health, Centene, Aetna & Anthem

Helped build new department to successfully launch Medicare Member loyalty and engagement strategies, to build and retain membership. Managed member email communications, wrote Welcome Call scripts and developed member onboarding Welcome websites.

Senior Marketing Manager – Visa
Developed and managed customized marketing solutions for Visa’s top bank issuers to drive member profitability and sustainable volume. Focused on portfolio communications of acquisition, activation, usage, and retention.

Cal Poly San Luis Obispo
Sylvia earned a Business Administration degree with a concentration in Finance. She was active in the local chapter of Delta Sigma Pi, a Co-Ed Professional Business Fraternity.